U of A Journalism Graduate Student Receives Hispanic Marketing Education Scholarship

Wendy Echeverria, a U of A journalism graduate university student, was just lately supplied the Lopez Negrete Hispanic Advertising Schooling Scholarship from the Advertising and marketing Education Basis of Houston.

The scholarship is open to undergraduates and graduate pupils attending 19 colleges and universities all through the American Promoting Federation-Houston, 10th District’s 4-point out spot. Echeverria is a single of 15 excellent students who has been provided a $5,000 scholarship for tuition, costs and university loan reimbursement.

In accordance to AEFH, awards like the Lopez Negrete Hispanic Internet marketing Education Scholarship help “very well-rounded pupils who participate in all degrees of school, function and the community and have demonstrated an fascination and an aptitude for advertising communications.”

Born in Los Angeles, California, Echeverria attended NorthWest Arkansas Group College or university just before transferring to the U of A in 2015. Immediately after getting her bachelor’s diploma in broadcast journalism in 2017, she labored at KNWA, the area NBC-affiliated television station. She then landed a position as a multimedia interaction expert in the U of A Section of Electrical Engineering, exactly where she designed an fascination in promotion and general public relations.

At the moment, Echeverria is a graduate assistant pursuing a master’s degree in the University of Journalism and Strategic Media. She is dependable for assisting the advertising and marketing and public relations faculty and instructing Broadcast News Reporting II.

Lopez Negrete considers itself the nation’s premier independent, Hispanic-owned and -operated total-services advertising and marketing and promoting providers agency, recognized for giving clients these as Walmart with analysis-dependent insights, impactful promotion and amazing cultural intelligence.

The University of Arkansas School of Journalism and Strategic Media is devoted to excellence in training, research and media discourse. Pupils in its journalism degree plans acquire instruction, guidance and obtain to hands-on working experience from seasoned, award-winning faculty and team. Regions of research consist of information editorial and reporting, broadcast, community relations, advertising and digital media. For a lot more about the College of Journalism and Strategic Media.