Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, World wide Trade Operations | Enterprise
2 min readNEW YORK–(Enterprise WIRE)–Aug 3, 2021–
Yieldmo is happy to announce the addition of Melissa Gallo to its management group as SVP, Worldwide Exchange Operations. Gallo will be responsible for foremost the organization execution of the Yieldmo Clever Trade, running each obtain-side and vendor-aspect guidance functions teams and overseeing system operations, shopper companies and DSP partnership marriage assist. This recently designed purpose stories straight to Chief Income Officer and GM, Trade Jeremy Steinberg.
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Melissa Gallo, SVP, World Exchange Operations, Yieldmo (Picture: Company Wire)
“Melissa is a strong operations chief with wide understanding of the digital marketing ecosystem,” claimed Steinberg. “With her deep experience primary teams, creating differentiation in a crowded sector, launching choices to drive development and effectively take care of upcoming go-to-current market procedures, we’re fired up about the future value and prospects she’ll provide to our consumers right here at Yieldmo.”
Gallo joins Yieldmo from Walmart, where by she ran revenue operations for Walmart Join. In her purpose, she led the US and India-primarily based team responsible for advertisement marketing campaign effectiveness and optimization, technological operations, API associate and self-serve Advertiser Assistance, Advertisements Trafficking, Billing, and Ads Plan. Just before Walmart, she worked at Index Trade and IAB Tech Lab. At IAB she was accountable for the Modernizing Measurement Taskforce, IAB Tech Lab Articles Taxonomy, Header Tag Functioning Group, OpenRTB and OpenDirect protocols.
“Yieldmo is in a extremely special position and has been able to separate by itself from the competition by using a contextual very first strategy, so I was instantly drawn to the company vision and the energy that every person on the leadership group exhibited,” reported Gallo. “I’m thrilled to be joining this forward-pondering leadership staff and provide my operational rigor and technique encounter to Yieldmo as the company matures and scales its functions globally.”
ABOUT YIELDMO
Yieldmo is an promoting technologies company that operates a sensible exchange that differentiates and improves the worth of ad stock for potential buyers and sellers. As a chief in contextual analytics, serious time technological know-how, and digital formats, we develop, measure, model, and enhance strategies for unmatched scale and effectiveness. By knowing how just about every exceptional impact behaves and hunting for patterns and performance in actual time, we can travel serious performance gains without having relying on audience facts.
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PUB: 08/03/2021 10:14 AM/DISC: 08/03/2021 10:14 AM
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