Smart AdServer, the top independent advert monetization system, today announces its acquisition of DynAdmic, the integrated video marketing market, and accelerates its expansion in CTV and media services. DynAdmic’s know-how and operations will be built-in in Smart’s supplying to give special media options to customers and bring a new exclusive monetization channel to media publishers. The put together group will profit from special cookie free of charge contextual focusing on abilities to much better align ad campaign efficiency objectives with user privacy requirements.
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Launched in Paris in 2012, DynAdmic has developed internationally with 7 places (US, France, Germany, Mexico, Brazil, Colombia and Dubai) and earns 60% of its revenue in the US. With 120 workforce, DynAdmic obtained 32% progress in 2020 and is escalating by 90% in H1 2021. Its proprietary audio and video content material recognition technological know-how delivers advertisers a one of a kind cookie-free of charge contextual focusing on answer. DynAdmic operates exceptional video marketing campaigns, 40% of which is for OTT and Connected Television set.
“We are amazed by the technologies and experience designed by DynAdmic to carry outstanding effectiveness to models and companies with OTT and CTV contextual targeting. The addition of DynAdmic enhances Smart’s cookie-free of charge and CTV strengths, which are the most vital shifts in our industry, explains Arnaud Creput – Intelligent CEO. This acquisition also accelerates our strategic enhancement in the United States. We stay devoted to developing a scaled unbiased alternate to the dominant platforms with a strong dedication to privateness, transparency, innovation and performance.”
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Subsequent the acquisition of LiquidM in December 2019, as very well as the start of its “direct buy” system Sensible Purchaser Connect, Smart’s acquisition of DynAdmic is a natural evolution to go on to answer the market’s difficulties and accelerate the company’s expansion globally. When providing managed media solutions, DynAdmic absolutely aligns with Smart’s present offering and its ongoing method to invest in technologies and media expert services that provide media customers and provide them nearer to high-quality publishers. Smart’s publisher purchasers on the other hand will gain from enhanced demand by a new monetization channel inside the platform.
“We are delighted to sign up for a pioneer and leader of our field and we think about Clever to be the perfect husband or wife for us to attain our growth journey. We share the identical values of independence, excellence, and innovation, explain Stéphane Bonjean – DynAdmic’s CEO and Bruno Winner – CTO. Smart’s comprehensive-stack capabilities will make it possible for us to promptly integrate with their platform which, along with their robust technological know-how, skills and world-wide existence, will create considerable benefit for our purchasers and companions.”
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