April 26, 2024

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Workers at PostcardMania enjoy a tradition of openness, flexilibity, enjoyment

5 min read

There is an implicit test that opportunity staff members go through when they come to the PostcardMania workplace for an job interview.

Do they appreciate what they see? Or do they wrinkle their nose? That response in component decides irrespective of whether they’ll be a superior healthy for the promoting enterprise, which handles each stage of the approach for tiny corporations marketing and advertising their solutions by a postcard or on-line. They structure postcards and web-sites, print in property and mail them out.

“We want someone who walks into this area and thinks that it is astounding,” said Angie Missonis, vice president of human methods. “Those are the variety of individuals we want to use.”

“This place” is seriously PostcardMania’s campus, a 69,800-sq.-foot sprawling office house with a ping pong desk, work out machines, an onsite cafe and locker room. Staff members get totally free breakfast at least at the time a month and no cost yoga 2 times a week. Executives are affectionately referred to as “maniacs” on the company’s site.

From left: PostcardMania employees Shane Carpenter, of St. Petersburg, Gabbi Powell, of St. Petersburg, Mina Kamaliazad, of Tampa, and Michael Stephens, of Seminole Heights, work out in the open-concept exercise space at the small business marketing company in Clearwater.
From remaining: PostcardMania workers Shane Carpenter, of St. Petersburg, Gabbi Powell, of St. Petersburg, Mina Kamaliazad, of Tampa, and Michael Stephens, of Seminole Heights, function out in the open-idea exercise space at the tiny business enterprise internet marketing firm in Clearwater. [ DOUGLAS R. CLIFFORD ]

Staff members certainly really like what they’re acquiring. Clearwater-primarily based PostcardMania rated 13th of 33 midsize providers in the Tampa Bay Instances Best Workplaces 2021. The enterprise, which has 284 staff members in the Tampa Bay space, has put on the list nine consecutive times.

In accordance to suggestions from staff members, PostcardMania has a enterprise culture of openness and flexibility, of really hard operate and enjoyment.

“The tradition is the best I’ve expert,” 1 worker wrote. “The events, absolutely free meals times and continuous neighborhood outreach/volunteer prospects make for a enjoyment setting. …We are welcome to walk into our CEO’s office environment to go over issues and brainstorm.”

With its purple partitions and creative experience, the business office is a reflection of the company’s electricity. There are additional group bonding pursuits than anywhere else Missonis has worked. A month-to-month calendar delivers normal things to do for staff to love, from races on the street to a pajama generate for foster youngsters.

PostcardMania pressman Elijah Pedigo loads yellow ink into a roller on a Komori press while printing a batch of direct-mail postcard advertisements.
PostcardMania pressman Elijah Pedigo loads yellow ink into a roller on a Komori push although printing a batch of direct-mail postcard adverts. [ DOUGLAS R. CLIFFORD | Times ]

In actuality, in an early March interview, Missonis mentioned pretty much conspiratorially, “it’s personnel appreciation working day.”

PostcardMania experienced its most effective month at any time in February, she claimed, so the enterprise plans to celebrate its personnel with pizza, games and new music in what they contact the “common home.”

But it is not just the laid-back again ambiance that retains workforce coming back to perform with smiles on their faces. It is the mission. The company’s web page phone calls PostcardMania “committed to performing small business advertising greater.”

Quite a few employees outlined the capacity to do the job with and give again to tiny companies in their day occupation as a moreover of PostcardMania. In the course of weekly team conferences, Missonis stated, workers discover far more about how they are helping smaller corporations by video clips with purchasers. In some cases small business enterprise owners will say how they despatched out postcards and were being ready to triple their income in a thirty day period.

“We enjoy hearing these types of stories,” Missonis stated, “because it reveals us that we definitely are aiding them.”

In a person video clip, Shannon Tucker, the proprietor of Scott’s Iconium Retail store in Iconium, Mo., discusses how postcards grew his organization. He despatched out internet marketing postcards providing 15 % off your purchase and advertising the store’s pizza and “legendary” Peach Nehi float. Presently, 150 cards had been redeemed out of 6,000 mailed out.

These direct-mail postcard advertisements are used by PostcardMania to market their advertising portfolio to the small business marketing company’s potential customers.
These immediate-mail postcard adverts are employed by PostcardMania to market place their promotion portfolio to the modest small business advertising and marketing company’s probable shoppers. [ DOUGLAS R. CLIFFORD ]

Regardless of the entertaining worker pursuits and the company’s function, Missonis said that there’s 1 point she absolutely loves much more than every thing else: the company’s administration fashion. She phone calls it really “easygoing,” even nevertheless every person is “extremely fast paced.”

Numerous worker feedback converse about the company’s flexibility and deficiency of micro-managing. The perform workers are accomplishing is coming from them fairly than being hoisted on to them, in accordance to Missonis.

As one particular human being writes: “As prolonged as I get my stuff performed effectively and well timed, I’m pe
rmitted to be myself.”

PostcardMania shipping and inventory supervisor Zac Ferguson of Largo hustles stock March 12 after it was packaged at the business marketing company in Clearwater.
PostcardMania shipping and inventory supervisor Zac Ferguson of Largo hustles stock March 12 soon after it was packaged at the organization advertising company in Clearwater. [ DOUGLAS R. CLIFFORD ]

ABOUT THE Firm

PostcardMania is a comprehensive-assistance internet marketing company with a mission to enable compact- and medium-sized corporations nationwide. The company’s providers include things like copywriting and graphic design and style, printing, mailing list acquisition, mailing solutions, website development, Google pay-for every-click on administration, email marketing and additional. Now the firm generates in excess of $50 million per year, printing 4 million and mailing 2 million postcards each individual 7 days for a lot more than 73,000 prospects in above 350 industries.

Workers: 284

Locations: Clearwater

Website: postcardmania.com

Staff feedback

“Everyone is so eager to aid each and every other. You’re normally praised for your tricky function and given chances to grow within the firm. I enjoy my staff and how perfectly we get together.”

“I am allowed and inspired to build my put up. I am supported. I am not micromanaged, The lifestyle is uptone, courteous, quite pleasant, extremely effective, and has an moral objective: to enable little enterprises mature and, as a outcome, create positions and help the overall economy.”

“I am regularly challenged as a designer to develop impactful, successful and visually pleasing designs. Every single career calls for some thing unique, and as a designer, I am finding out and escalating to develop into the very best I can be every working day.”

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