Business owner competing against himself | Local News
2 min readSouthern Tide merchandise comprised about 20% of income at Fred Rowe’s Gentlemen’s & Lady Outfitters retail store on St. Simons Island, a point that did not go unnoticed by corporate.
Rowe was supplied a selection: open up a retail store solely focused to Southern Tide goods or the corporation will open up a corporate-owned retail outlet.
The alternative to open up a retail outlet two doors down from the Gentlemen’s & Lady Outfitters locale at Shops at Sea Island was not hard for Rowe since the items in each stores emphasizes the coastal way of life.
“I would have had competitors,” he explained. “It was compete versus myself or contend against a person else. It is a active searching middle.”
Truly, both shops draw in the identical consumers trying to find top quality, light-weight, informal clothing. It is not unconventional for Rowe or his staff members to propose going to the other retail outlet if they don’t discover what they are wanting for.
Rowe held a ribbon cutting to rejoice the grand opening of the Southern Tide retailer before this month.
Rowe said he experienced to hire 3 new workforce when he opened his new keep. A further six staff members perform at the Gentlemen’s story a several doorways away.
Rowe stated about 40% of his buyers are people, a different 30% are visitors who return on a normal foundation and the remaining small business is from tourists.
He took about possession of the Gentlemen’s & Lady Outfitters shop from his father-in-law Frank Even now Jr. and Still’s sister Elizabeth in 2019.
They bought the Athletic Attic retail outlet positioned at the old Brunswick Mall in 1983, ahead of shifting the shop to St. Simons Island. They designed Gentlemen’s Outfitters in 1994, prior to retiring and turing over ownership to Rowe, who has been performing for the company because 2000.
He claimed he talks “regularly” with his father-in-regulation about the business enterprise because he took in excess of.
“He didn’t want his daughter to go hungry so he gave me a task,” Rowe reported. “I learned profitable organization proprietors have to be up front chatting to consumers. You cannot be an proprietor who is on holiday all the time or in the again business.”