July 25, 2024

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GM CEO Mary Barra to meet up with with Black media proprietors

5 min read

Basic Motors CEO Mary Barra will meet with Black-owned media leaders on Thursday, a GM spokesman reported. 

The meeting follows an incendiary complete-site advert that 7 entrepreneurs of Black-owned media organizations placed in Sunday’s Detroit Cost-free Press calling Barra racist for refusing to meet up with with them and allocate additional of GM’s promoting bucks to the Black-owned media.

GM has denied the racist accusation and took issue with some other statements in the ad.

Mary Barra, the chairman and CEO of General Motors talks in a press conference with nine CEO's of Detroit's largest corporations at the Detroit City Council Auditorium with Detroit Mayor Mike Duggan. They were all there to talk and take a joint stand against racism and injustice on June 3, 2020

But on Monday GM’s Main Marketing Officer Deborah Wahl had a preliminary conference with Byron Allen, the head of Allen Media Team which owns the Weather conditions Channel, and several of the men who signed the full-web site advert. 

That meeting was “constructive,” prompting the parties to set up a adhere to-up meeting with Barra for Thursday, claimed GM spokesman Pat Morrissey.

“We in no way stated we would not have a conference with Mr. Allen,” Morrissey said. “We indicated we preferred to have a preliminary meeting in between our chief marketing officer and his group to lay out our broader strategy on range and Black-owned media, which include all advertising, advertising and sponsorship activities prior to a meeting with Mary.”

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