MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics

MarketCast accelerates its promotion performance investigation, screening, and measurement with the addition of Phoenix’s individuals and platforms

LOS ANGELES, March 24, 2022 /PRNewswire/ — MarketCast currently announced the acquisition of Phoenix Advertising and marketing International, a main analysis and analytics supplier that specializes in promotion measurement. With Phoenix, MarketCast is accelerating its promoting usefulness experience, and gaining a potent portfolio of research goods that span the complete promoting lifecycle, from identifying what buyers consider about pre-launched ads to measuring how ads impact purchaser beliefs and behaviors.

With Phoenix, MarketCast is accelerating its marketing performance experience.

As media use shifts, advertisers are challenged to deliver the correct advertising and marketing messages and innovative to engage and convert audiences. Phoenix is acknowledged for its lightning-swift advert screening and measurement insights. The company’s Phoenix Model Impact system (previously Nielsen Television Model Impact) is deemed the normal for measuring advertisement overall performance, which include the impact of advertisements on client affinity and consideration, and acquire intent and raise. Nowadays, the corporation assessments and steps 1000’s of ads every year, accumulating significant responses about marketing storylines, creative aspects, and messaging from core viewers segments.

“The acquisition of Phoenix supports MarketCast’s eyesight of building the most tech and facts-forward investigation enterprise on the planet, where major analysis is blended with large facts to identify what admirers enjoy, obtain, and pay attention to most, and why they opt for to enjoy, purchase, and listen,” explained John Batter, CEO of MarketCast. “We see great opportunity to convey these two companies collectively, combining our unique media exploration and major information knowledge to innovate new advertisement effectiveness options.”

Mixed, MarketCast now boasts extra than 100 technologists and facts researchers and 400 quantitative and qualitative scientists skilled in media and brand promoting investigation and analytics. Phoenix will profit from MarketCast’s massive facts skills, including its Intelligent Tv and advertisement attribution measurement capabilities, to produce even much more benefit to advertising and marketing purchasers. Collectively, MarketCast will assist advertisers and media businesses uncover deeper audience insights, with far more granularity, to greater have an understanding of and forecast promotion functionality.

“We are very energized to sign up for MarketCast, a group that shares our prevalent values, enthusiasm, and vision for the long run of advertising investigate and technological innovation,” mentioned Allen R. DeCotiis, Ph.D., Founder and CEO of Phoenix. “With a powerful portfolio of media and advertising research and a file of doing work with the biggest names in enjoyment, athletics, and technologies, MarketCast is the best household for Phoenix’s persons, platforms and consumers, and we look ahead to commencing this new chapter of progress and innovation alongside one another.”

MarketCast is making on an now reliable basis in marketing success in media, leisure, and sports, which these days involves a lot more than 3,000 Tv and digital ads examined every year with tens of millions of followers. The addition of Phoenix helps MarketCast broaden its measurement outside of media and enjoyment to assist big brand name advertisers, like primary telecommunications firms, automakers, fiscal solutions, and CPG manufacturers. It also introduces Phoenix’s consumers to MarketCast’s quantitative and qualitative analysis, which is reliable by top media and know-how corporations.

The Phoenix workforce, which contains scientists, info analysts, item leaders, and engineers, will sign up for a increasing MarketCast corporation, which functions leaders from Nielsen, Gracenote, Omnicom, Comscore, Content+, Kantar, Netflix, and Dreamworks. Previously this yr, MarketCast obtained real-time amusement investigation platform, Invoke, and, in late 2020, obtained and integrated information science leader, Deductive.

About MarketCast
MarketCast investigate, analytics and info science fuels fandom for foremost studios, leisure platforms, sports activities, and way of living makes. Our one of a kind mix of analysis analytics is combined with big information science to present clients potent insights to tell their major enterprise selections. Currently, MarketCast counts some of the greatest names in leisure as shoppers, which includes leading Hollywood studios, streaming companies, online video video games publishers, life-style brand names and sporting activities leagues and teams.

Push Contacts
MarketCast
Graham McKenna
[email protected]
510-332-8939

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