Maury County Site visitors Bureau welcomes new assistant director
3 min read
Rene Lance, a skilled with 20 yrs of working experience in internet marketing and tourism, is joining the Maury County Guests Bureau as the organization’s assistant director.
Lance claimed she is excited to get on the job as a new season, and warm temperature, arrives promising options for socially distanced outdoor occasions and gatherings.
“I believe all people is ready for it,” Lance informed The Every day Herald,
In her new role Lance will connect visitors and locals alike with local companies, the county’s historic landmarks and other regional attractions.
“Columbia’s downtown has done an wonderful task and that is likely to spread,” Lance claimed. “Maury County is escalating so significantly, and it is fascinating to be a portion of that. Maury County is centrally-positioned, and there are a great deal of options.”
A graduate of the College of Tennessee, Knoxville, Lance is a qualified Tennessee Tourism Qualified, as very well as a licensed Journey Internet marketing Skilled of Southeast Tourism Society Marketing and advertising School.
“Tourism is the second biggest field in Tennessee. I seem ahead to marketing all the remarkable tourism details of fascination in Maury County and going through the growth in our financial advancement.”
Lance formerly served roles in internet marketing and promotion in the audio field, regional health care and local tourism.
Lance invested additional than a 10 years serving as the govt director of the South Central Tennessee Tourism Association until eventually her departure from the position in September 2020.
“I am seeking forward to being able to concentrate on 1 local community and actually get to know neighborhood establishments and small business homeowners,” Lance mentioned. “I believe our get the job done will improve the financial impact of the space.”
She also invested 10 years as an account govt at the Center Tennessee advertising and marketing and advertising and marketing agency White Thompson after two yrs as a promoting assistant for Capitol Data in Nashville.
“Her prior working experience in the tourism current market is a must have, and she is a excellent addition to our group,” explained Erin Jaggers, the organization’s govt director. “She is an achieved qualified with substantial expertise of job advancement, regional advertising and communication expertise.”
As the assistant director, Lance’s duties will involve things to do involved with the organizing and improvement of inside and external promotional resources, which include newsletters, internet marketing and marketing components for the organization.
Lance will also manage all factors of team tour relevant routines which includes marketing, travel shows, initial inquiries, scheduling the tour, reservations, and guides.
She will serve as a liaison with the community and regional historical associations and other tourism-similar entities coordinating historic excursions and acquiring tourism prospects for area sights and gatherings.
“I enjoy being out in the neighborhood and conference new people today and exhibiting them all the great factors we have in this article,” Lance stated.
In the new position, Lance will perform with area governing administration reps in pursuing regional financial enhancement targets and aims.
The Maury County Visators Bureau is partially supported by the local governing administration and is devoted to converse and boost Maury Couty’s factors of fascination including sites of historical importance, outdoor attractions and regional organizations.
