June 13, 2024

Costaalegre Restaurant

Learn marketing business

New Ford Bronco Sport ad characteristics Black ladies hiking, biking, tenting

6 min read

The new Ford Bronco Sport advertisement characteristics powerful Black girls only.

A runner sprinting through trees. “They may well believe we don’t, we do.”

Cyclists racing by means of the woods. “Feel we is not going to? We will.”

Hikers ascending rocks. “Are not able to see us going there? Appear harder.”

Ford Motor Co. is launching the “We Do” marketing campaign on Sunday that precisely targets Black female adventurers, which include campers. 

Bronco Sport "We Do" ad highlights the outdoor girls trip.

Monica Garrison, founder and CEO of Black Girls Do Bicycle, stated Friday the new Bronco Activity advert is “gorgeous visually” and almost took her breath away as a photographer and videographer.

“Further than that, the three corporations Ford is highlighting have been at this a quite extended time. We all have different missions but, in the end, we are attempting to do the very same detail — get folks of shade outdoor and experiencing nature, get them energetic,” Garrison mentioned.

Ford Motor Company is launching a "We Do" campaign for the 2021 Bronco Sport featuring Black women camping, hiking and cycling. It debuts May 16, 2021. Black women in focus groups have told Ford they prefer outdoor activity in remote areas in groups rather than alone.

The 30-next spot debuts all through the annual “City 1 Honors,” which will commemorate Black excellence, primarily relating to gals, airing Sunday on Tv One particular and Cleo Tv set.

Companions on this new marketing campaign include Outside Afro centered in Oakland, California, Black Ladies Do Bicycle centered in Pittsburgh and Black Women Run

The marketing campaign will proceed by way of August on Wager Her, the Oprah Winfrey Community (Have), TV One particular and NBA Television. All the placements get to applications with a major Black female audience.

costaalegrerestaurant.com | Newsphere by AF themes.