TransUnion Introduces TruAudience Marketing Answers to
4 min readCHICAGO, Aug. 24, 2021 (World NEWSWIRE) — TransUnion (NYSE: TRU) unveiled these days the launch of its TruAudience® methods to provide a basis of believe in on which companies make long run-proofed id and facts capabilities.
With perception into 98% of U.S. older people and more than 127 million properties, which includes 80 million related households, TruAudience delivers the scale, precision, pace, connectivity and trust that marketers, media corporations and technological know-how suppliers need to have to interact people throughout the evolving media landscape. TruAudience is the fruits of 2.5 several years constructing a sturdy suite of identification, addressability and data alternatives. It integrates the technological know-how and experience from a few acquisitions TransUnion completed in the course of 2019 and 2020, including Tru Optik, Signal Electronic and TruSignal.
“The advertising and marketing and promoting sector is on the precipice of reinvention with the demise of third-get together cookies, the rise of privateness-centric methods and the overarching will need for manufacturers to break down silos and converse to individuals throughout channels — from related Television set and audio, to direct mail and linear Television set,” reported Matt Spiegel, EVP of Advertising Options and Head of Media and Amusement Vertical, TransUnion. “TruAudience addresses all of these things which is why market leaders leverage the TruAudience identity graph as the spine of their information and identity abilities.”
Underpinned by a a few-dimensional look at of identification — the skill to reconcile identities and info across people today, gadgets and properties — TruAudience methods empower TransUnion clients and partners to transact with consistency regardless of whether in walled gardens, open up net, broadcast media or offline.
TruAudience includes three main choices: TruAudience Identity, TruAudience Details Marketplace and TruAudience System. Just about every supplying is created obtainable instantly to marketers and advertisers or through sector partnerships. Each individual providing delivers a special assistance to firms, together with:
- TruAudience Identification: A single of the only remedies offering a three-dimensional, omnichannel watch of persons, equipment and homes. TruAudience Identification performs in each logged in and open environments to make targeting, measurement and attribution additional correct, scalable and well timed.
“TransUnion is a valued spouse, and we share a desire to forge the path ahead for privateness-1st identity answers,” stated Jason Manningham, CEO of Blockgraph. “Together we can improved satisfy marketers’ evolving focusing on, measurement and attribution demands in a convergent Television landscape, although generally placing the customer and their privacy to start with.”
- TruAudience Knowledge Market, previously Tru Optik: Underpinned by a three-dimensional perspective of identification, the TruAudience Facts Marketplace is the most extensively utilized for streaming media focusing on in the US. The Facts Market features viewers segments from dozens of market top partners like Kantar, Comscore, IHS Sector, Lotame, and NCSolutions. Embedded across top advert tech platforms and leveraged by countless numbers of publishers and entrepreneurs, TruAudience Data Marketplace assists interact related shoppers as they view online video, hear to audio and perform games.
“As buyers are shifting their viewing to OTT, media potential buyers are significantly employing information to drive promoting effectiveness,” additional Kristen Williams, SVP of Strategic Partnerships, Magnite. “The enhancements to Tru Optik’s Knowledge Market (now TruAudience Info Marketplace) will give us and our customers an even bigger means to leverage viewers knowledge on the provide aspect at scale with velocity.”
“The integration of the TruAudience Info Market with the Triton Promotion Platform (Faucet) allows our shoppers to focus on and join with listeners on a extra specific level than ever right before,” explained John Rosso, President of Industry Advancement at Triton Electronic. “The skill to achieve particular audiences with the proper message, at the correct time, and in the appropriate put carries on to demonstrate a must have in escalating advertisement usefulness and relevance for the listener.”
- TruAudience Platform: Making use of the proprietary identity graph, the TruAudience Platform is a fast audience generation and management method leveraging multikey matching and device studying to onboard very first-party details and model audiences with speed and relieve.
“We ended up early adopters of the TruAudience Platform and modeled audiences, which enabled Taboola clientele to accomplish viewers targeting goals rapidly and effortlessly,” reported Ehud Furman, VP, Promotion Providers & Partnerships Group, Taboola. “By uploading 1st-party data and modeling straight from the Taboola system, marketers can very easily focus on scaled, marketing campaign-particular audiences in a subject of days.”
“Scalable audience targeting has grow to be critically important as related Tv set grows throughout regional advertising and marketing. Partnering with TransUnion has aided Sinclair present finest-in-course abilities to our advertisers and partners,” said Rob Weisbord President, Sinclair Broadcasting.
About TruAudience by TransUnion
Run by a complete and correct view of men and women, households and products, TruAudience options supply precise, scalable identification to help audience targeting and consumer engagement throughout offline, electronic and streaming environments. To understand a lot more take a look at: www.truaudience.com
About TransUnion (NYSE:TRU)
TransUnion is a world details and insights corporation that will make believe in feasible in the contemporary economic climate. We do this by giving a extensive picture of every individual so they can be reliably and properly represented in the market. As a consequence, businesses and individuals can transact with self confidence and accomplish terrific matters. We contact this Data for Excellent®.
A main existence in extra than 30 nations around the world throughout five continents, TransUnion presents remedies that support develop financial chance, great experiences and own empowerment for hundreds of tens of millions of individuals.
| Speak to | Dave Blumberg |
| TransUnion | |
| [email protected] | |
| Telephone | 312-972-6646 |
